Helping consumer brands scale smarter through performance marketing, sharp insights and a relentless focus on profitability.
I’m Shantanu Pund, a Mumbai-based performance marketer with 8 years of experience helping D2C brands across multiple verticals turn paid media into their most predictable growth channel.
I’m data-first by nature. Every campaign I build starts with your customer and your unit economics, and it’s judged by results you can measure, not by vanity metrics.
There are no layers of account managers and no agency handoffs. You work directly with me. I keep reporting simple, stay close to your team and own the outcomes.
Every campaign is measured against what actually moves your business forward.
Every decision, from audience and creative to budget, is backed by testing and attribution data, not guesswork.
Weekly dashboards and plain-English breakdowns of spend, ROAS and CAC. No jargon, no hidden numbers.
Campaigns are built to hit a target return, then scaled, protecting your margins as spend grows.
From first click to repeat purchase, I manage the paid channels that drive D2C growth.
Prospecting and retargeting campaigns built for consistent, profitable scale, on Instagram and Facebook for consumers and LinkedIn when the buyer is a business.
Search, Shopping and Performance Max campaigns that capture high-intent demand, putting your products in front of people who are already looking to buy.
Clear, prioritised recommendations on landing pages and conversion fixes that turn paid traffic into paying customers, so every rupee of ad spend works harder.
Acquisition gets the first order; retention builds the business. I set up automated WhatsApp journeys that turn one-time buyers into repeat customers and lift lifetime value without raising ad spend.
The ad, messaging, commerce and analytics tools I use to plan, run and measure campaigns.
Interakt
KwikEngage
AppsFlyerLinkedInThrough my agency roles, across India and international markets.
Founders and teams I’ve worked with directly, across e-commerce, services, technology and more.
A few highlights from brands I’ve worked with, shared by category rather than name to respect client confidentiality.
Built the brand’s growth engine from scratch, taking ROAS from 2.4X in month 1 to 4.1X by month 14 with a scalable strategy built on winning offers, proven creative angles and performance-driven optimisation.
Scaled monthly revenue from ₹5L to ₹80L+ with a Meta Andromeda-era creative strategy, compelling hooks and market-specific campaigns, taking the brand into the US, Europe, Singapore, Australia and the Middle East.
Planned a high-impact 48-hour anniversary flash sale with device-level segmentation, multi-objective campaigns and store-footfall optimisation to maximise high-value conversions during peak shopping intent.
Scaled Meta Ads campaigns to unlock additional revenue while expanding into European markets through localised vernacular ads, region-specific UGC creatives and culturally relevant content strategies.
Built a WhatsApp-led retention strategy around annual occasions, usage cycles and personalised messaging. Optimised conversion journeys for a low-AOV brand, added advanced checkout features to capture richer customer data and strengthened retention with targeted CRO.
Built a multi-channel lead engine across Meta, Google and LinkedIn that delivered volume without sacrificing quality. Pincode-level targeting filtered out low-intent enquiries, while clearer landing-page sections and verification steps meant more leads were reachable and ready to talk.
Have a project or a question? Tell me a little about it and I’ll reply within two working days.